UK – Beginning this summer, calorie counts will begin being listed on food sold in restaurants, including coffee shops, sandwich bars, pizza parlors, workplace canteens and more. The plan is part of a Government scheme to reduce obesity.
Although the agreement with the Food Standards Agency is voluntary, six major food chains have already agreed to display product calorie counts on their menus and food packaging. Another 40 food chains are considering participation.
The FSA declined to name the 6 participants, but its goal is that every restaurant and catering company would eventually list the nutrition facts for all food sold. Pizza Hut confirmed its participation in the trial, with McDonald’s and Starbucks also expected to join. McDonald’s already provides calorie counts on signs and menus at its United States locations.
The food watchdog’s plan comes after a June 2008 survey showed that 85% of the 2,000 people polled favored food establishments displaying nutritional data. A similar program was successfully implemented last year in New York, where food companies with more than 15 locations across the United States now face fines if food calorie counts are not displayed in the same size as menu print.
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